RECO came to us with a pressing problem: they needed to educate home buyers and sellers who were already drowning in information. In an increasingly complex real estate market, RECO needed a fresh way to reach consumers – something engaging that could cut through the noise and truly connect with the public.
We saw an opportunity to reimagine RECO's outreach strategy using both organic and ad-based videos. This approach could potentially reach millions of Ontarians - far more than traditional methods. Our challenge was to create content that would not only inform but also grab attention in crowded social media feeds.
We created short, eye-catching videos focused on four key tips. These videos needed to work across platforms like YouTube and Facebook, so we designed them to be flexible. Knowing everyone's viewing habits are different, we ensured key messages were effectively communicated with or without sound.
Our "People in Motion" style used fun animations to show real-life situations, making complex information accessible and engaging.
We tailored content for different platforms. For YouTube, we developed longer-form content with audio. On Facebook, we prioritized visually striking elements to capture attention in the crucial first 1-2 seconds, even without sound.
By designing the videos to work with different aspect ratios, we ensured RECO's message could reach people across all platforms and video formats.
The result was a campaign that not only educated but also engaged, helping RECO cut through the noise and connect effectively with Ontario's home buyers and sellers in the digital space.
