We produced a light-hearted mockumentary featuring a Heat Holders product developer who, in a quest to create the warmest and most comfortable products, becomes obsessed with discovering the softest, warmest elements in the world.
The goal was simple: elevate brand visibility and attract new audiences to the website, all while maintaining strong conversion rates.
The campaign featured full-length and cutdown versions of the branded campaign video, full-length and extract versions of the product explainer video, and dedicated campaign landing pages.
