CPP Investments

NATIONAL CAMPAIGN
Campaign Strategy | Creative | Scripting | Music Licensing & Rerecording | Broadcast & Digital Video | Photography | Display Ads
CPP Investments manages the $600 billion Canada Pension Plan Fund on behalf of more than 22 million Canadians.
30-SEC TELEVISION SPOT
CAMPAIGN SOUNDTRACK
30-SEC DIGITAL AD
CAMPAIGN CREDITS:

Client: CPP Investments
Agency: SalesLoop (formally Phanta Media)
Media: PHD

Producers: Roland Echavarria & Mark Drager
Director & Cinematographer: Roland Echavarria
Creative Directors: Martin Dessureaux & Mark Drager
Production Manager: Aidan Frawley
Post-Production: Leonidas Vazenios
Motion Graphics: Maneesh Malhotra

For the track: “Ordinary Day”
Writers: Alan Doyle; Shawn McCann
Original Artist: Great Big Sea 
Music Licensing: Music Rights Clearance
Re-recording by: Peter Van Uyt Fanck
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